Ep. 107: Creating a new category of betting markets w/ Johnny Coetzer from BetLabs
Ep. 107 features Johnny Coetzer from BetLabs, which is reinvigorating the sports betting experience for bettors while helping operators elevate their game. Hear him discuss: The lessons he learned playing chess and tennis growing up, and how they prepared him for life as an entrepreneur How his idea for Boost Bets was derived from the spread betting concept (except it provides the downside protection for players that spread betting doesn’t) Why he’s prioritizing working with platform providers as his primary distribution strategy B2B sales and the challenges of getting a product prioritized on an operator or platform provider’s roadmap Winning the pitch competition at last week’s SiGMA Africa event in Cape Town The insights from the recently published ‘Game Changers’ report published by BettingStartups.com, which included data from 68 industry startups (Free download at Next.io!) Learn more 👇 ➡️ BetLabs website ➡️ Johnny Coetzer on Linkedin -- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.