The Social Media Expert: Turn Posts Into Millions
Creator Playbooks - A podcast by Callum Mcdonnell

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Get Aydan's playbook with my free newsletter: https://callummcdonnell.substack.comApply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbAMeet Aydan Al-Saad, an entrepreneur who replaced a 200K salary with multiple six‑figure income streams - all powered by social media content and a simple 5‑step system. In this episode, he reveals how to transform your skills into profitable offers, land your first paying client, and scale your earnings with content‑driven sales.Get Aydan’s 5‑Step Blueprint (FREE):https://callummcdonnell.substack.com/ Listen on Your Podcast Player:https://podcasters.spotify.com/pod/show/creatorplaybooks/ Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum X - https://x.com/McdonnellCallum/ LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Produced by 7xContent - make your own Podcast with us here: https://www.7xcontent.com/Follow Aydan on socials: Instagram - https://www.instagram.com/aydanalsaad/ TikTok - https://www.tiktok.com/@aydanalsaadWebsite - https://www.aydanalsaad.com/ Timestamps:00:00 – Introduction01:11 – Tech Sales to Fatherhood - Leaving a £200k job after becoming a dad06:22 – Corporate Pros & Cons - Money vs. limited creativity and ownership09:50 – Real Flexibility - Freedom to travel, create, and grow14:54 – The 5-Step Blueprint25:56 – First Customer - How Aydan landed early consulting and brand deals31:00 – Scaling Brand Deals - From £1k posts to year-long partnerships36:05 – Content-Led Sales - Document your process to attract clients40:58 – Beyond Six Figures - Challenges in scaling and time management44:55 – Routine & Reflection - Aydan’s weekly schedule, family focus, and final takeaways