536 - How to Build Anticipation to Drive Sales Before Your Launch Even Begins with Brenna McGowan

Feeling like your launches are always a last-minute scramble? In this episode, I sit down with Brenna McGowan—launch strategist and creator of Anticipation Marketing—to unpack how to build excitement (and even make sales!) before your cart opens. Brenna shares why short launch windows are leaving money on the table and how a well-planned pre-launch can build trust, ease, and better results. If you're ready to market smarter, not harder, this conversation will change how you think about launch...