23: Influencer Marketing with Saheedat Abdul of Sensory Overload

Welcome back to the podcast! This week we're chatting with Influencer Marketing expert, Saheedat Abdul. Saheedat Abdul is an influencer marketing expert who launched her career just as brands began to understand the value of bloggers (now influencers) and as the social media landscape grew into a critical part of marketing strategy, especially in the fashion and beauty space. After gaining valuable experience at several startups including Rent the Runway and Galore Magazine, Saheeedat’s career took off when she began creating meaningful campaigns for global lifestyle brands As a millennial, she was able to seamlessly navigate this world and connect to what resonates with her fellow millennials and Gen Z. Currently, Saheedat focuses on catering to multicultural and niche markets with her company, Sensory Overload, to craft influential voices on social media with the help of big name influencers and partnerships. Stay connected with her: @Saheedat_Abdul @SensoryOverload.xyz Keep up with us: @TheFemaleMillennial @beelievedahype This episode is presented in partnership with Listening Party. Follow the crew on Instagram at @listeningpartypresents and @canalstreetmarket.