Authors – E28 – Eva Kašperová – Impairment (in)visibility and stigma: how disabled entrepreneurs gain legitimacy in mainstream and disability markets

Entrepreneurs’ use of linguistic practices, such as storytelling, in building legitimacy with customers and others is well documented. Yet, not all entrepreneurs may equally use or benefit from such practices in their legitimacy-building efforts. For those with stigmatized social identities, like disability, embodied properties and practices of non-linguistic, more visual kind, may be salient despite...