Authors – E30 – K.V. Gopakumar – Retaining the nonprofit mission: The case of social enterprise emergence in India from a traditional nonprofit

Literature examining the emergence of social enterprises from traditional non-profits has noted a shift in organizational mission, from a predominantly social mission towards a dual focus on both social and commercial goals. Less is known about how such social enterprises, which transition from traditional non-profits, retain the original non-profit social mission. The present study, employing...