#8 - $2.6M in 24hrs: Crafting the Perfect Fashion Product Launch Funnel w/ Mariana Cimino

Product launches can be daunting, but can yield MASSIVE results when done right! In this episode, Ray is joined by Mariana Cimino, Senior eCommerce Strategist at Right Hook, to talk about her recent $2.6 million product launch day for a client. Mariana breaks down the steps it took and the processes she followed - hint: it all starts with delivering actual value to your customers! Plus, Ray & Mariana discuss what passionate traffic is and how fostering that passionate traffic helps ...