Assert Your Business Identity: Why It’s Important to Trademark a Name - The Journey of Cynthia Mason (Intellectual Properties Series)

Having a trademark is fundamental to protecting your business assets and potential growth. A challenge that comes with growing your business is protecting ownership of your primary assets. And you can do this all by creating an identity that sets yourself apart from your competitors. In this episode of Her CEO Journey™, trademark agent and lawyer Cynthia Mason talks about the value of trademarks and how many business owners can benefit from registering for one. She discusses why a trademark...