Creating An Impactful Pricing Strategy to Support Your Mission and Business with Routine’s Co-Founders

Pricing your product or service while staying true to the causes your business espouses is a challenging task. A strong pricing strategy incorporates a broad range of factors, and the ones you want to focus on will depend entirely on your business values and ethics. Co-founders and sisters Neige and Pippa Blair established Routine — a company that makes natural products for your face, body, hair, and home. Here are insights on how you can determine your own based on Neige and Pippa's CEO jour...