Funding Your Business: When Should You Bootstrap or Raise Capital Externally? - The Journey of Michelle Eichner

As a startup company, you may choose to bootstrap your funding. In fact, some business owners find it more comfortable to do so, as was the case for Michelle Eichner and her first company. From bootstrapping her company to success, she talks about her journey to creating a financial model that works. According to Michelle, it is important to make well-researched assumptions and reasonable predictions for business growth, such as when and where to increase or reduce your financial resources.&n...