How to Forecast Sales Using Analytics and Marketing Measurement - The Journey of Rita Barry (The Secret Language of Marketing Metrics)

Rita is the owner of Rita Barry & Co. and a measurement marketing expert. For the past ten years, she and her team have been helping women-led digital businesses turn their marketing data into confident business decisions. In this episode, Rita shared: ➤ The evolution from website developer to measurement marketing expert (2:45) ➤ Why she offers facebook ads as back end service, not as front end service (3:20) ➤ What is analytic and measurement marketing (5:18) ➤ From analytic and measur...