How to Launch a Successful Reward Crowdfunding Campaign - The Journey of Claire Wasserman (Crowdfunding)

How do you generate an audience who’s passionate about your business? Here’s the trick: You don’t. You focus on creating a community first. That’s what entrepreneur and community organizer Claire Wasserman did with her company, Ladies Get Paid. Instead of developing a service then searching for an audience to appreciate it, Claire set out to build a community, then created her business offerings around the community’s needs. In my conversation today with Claire, we discuss the value of...