Paid Advertising with Ecosia: Grow Your Business and Increase Your Social Impact - The Journey of Ruby Au (Growth Marketing Series)

Can social impact and profit go together? Balancing the two is challenging, and many companies find themselves choosing one or the other. However, Ecosia shows that it’s possible. Ecosia is a green search engine, and they found a way to get their paid advertising revenue work for their social impact goals — planting trees in some of the harshest places around the world. In this episode, Ruby Au joins us to talk about Ecosia’s positive impacts on the environment and paid advertising. She share...