ICR318: Sarah Stanley Fallaw, Millionaire Next Door

My guest in this episode is Dr Sarah Stanley Fallaw. Sarah is the founder and President of DataPoints LLC, a company that provides scientifically validated, automated behavioral finance tools to the financial services industry.  DataPoints created the industry's first biodata-based, predictive assessment of individual propensity to build wealth. Sarah also serves as the Director of Research for the Affluent Market Institute, founded by Dr. Thomas J. Stanley. She is co-author of an upcoming book examining the behaviors and lifestyle of affluent Americans 20 years after the publication of The Millionaire Next Door.