Creating captivating moments with G'day Frank

Important links:* ‘Frank’ on Twitter, Instagram or LinkedIn* G’day Frank websiteThe AI summary:Captivating Moments of Connection: Lessons from a Branding Pro* A brand is not just how it looks, but a captivating moment of connection between the consumer and the business.* Branding is an extension of that connection, finding clarity and how to captivate attention.* Authenticity is essential for a brand to connect with consumers.* Brand strategy is not the same as a mission or vision, but rather finding clarity and connection with the target market.* Brand strategy involves researching the market, segmentation, targeting, positioning, and objectives.* Marketing and branding strategies are the same thing, just called different names by different professionals.* It's essential to listen to branding experts who have put in extensive research and time into understanding branding and marketing.* Branding is a continuous journey of trial and error.* The importance of distilling complex branding concepts into simple terms for clients.* The evolution of branding involves being open-minded, understanding market orientation, and being willing to learn.The brand audit templateAs a brand strategist, I’ve often noticed that a brand audit is one of the most overlooked and valuable services for a brand. Check out my fresh brand audit template on Holabrief and explore many more creative/strategic exercises.Learn brand strategyActivate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com