Jasmine Bina - Brands with a story

Here's what we talked about:The concept bureauHow writing about brand strategy can help you attract the right clientsJasmine talks about 'Hims'Four Sigmatic, another brand we discussedIt's not about being better, it's about being different (read the article)The emergent story arc frameworkLooking at history to decide on the future of a brandA brand is an opinionThank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter below. This episode is sponsored by Holabrief, The go-to platform 
for creative briefs. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com