LTB S2 008 Mark Pollard - Strategy is your words

Strategy is your words.In this episode I talk with Mark Pollard, CEO of Mighty Jungle and a brand strategist. Mark has a lot of experience in the field. We talk about the importance of words, avoiding cliché's and how you can write better. Enjoy!We talk about:Mark's own business Mighty JungleWorking at Leo BurnettMarks 'Ask questions, Get answers' articleHis skillshare class, a really nice intro to brand strategyThe importance of wordsThe Jetty brandBooktips: On writing well, the artful edit, save the catWhat questions to askYou can connect with Mark on his Twitter and LinkedIn.I'd appreciate it if you could rate the podcast on itunes. It will help me in reaching other designers. <h2>Get the latest podcast in your inbox.</h2> <p>Sign up with your email address to receive news and updates. You also get a free Brand workshop template.</p> First Name Last Name Email Address <span></span><span>Sign Up</span><span></span> <p>We respect your privacy.</p>Thank you!This episode is supported by HolaBriefVery few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.Check out Holabrief This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com