Stef Hamerlinck - Differentiate or die?

In this episode, I talk about differentiation. In branding, it seems like differentiation is the holy grail, if they zig, you zag. I want to offer a different perspective. Talking points:differentiationthe halo effect (book)how brands grow (book)building distinctive brand assets (book)category entry pointswhopper ad This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com