Stef Hamerlinck - Researching the competition

Topics discussed: Competitor analysisThree main things to look at when listing competitors: Business, Positioning and Distinctiveness. Mapping your competitors: article on HolabriefInterbrand Best Global brand reportByron Sharp's how brands growBuilding distinctive assetsThank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here. This episode is sponsored by Holabrief, The go-to platform 
for creative briefs. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com