Stef Hamerlinck - The End of Positioning

Let's talk branding - A podcast by Stef Hamerlinck

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We talk about:Loyalty: how important is it as a brand strategist?The true way to build loyalty and, more importantly, your income.If you want to re-brand, you need to do it for the right reasons.Distinctiveness versus uniqueness.What is more important than adding meaning to a brand?What is your brand’s purpose?Is being small okay?Important Quotes:“Loyalty is not the holy grail of branding.”“The bigger you are, the more loyal customers you’ll have.”“Just adding meaning won’t help.”“Branding is really about repetition.”“Just having a purpose won’t get you extra sales.” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com