Stef Hamerlinck - Unlocking strategy

Topics discussed:Last weeks episode with JP HansonPositioning as an internal alignment toolThe hierarchy levels of strategy in the Rouser manifestoMarketing effectivenessOur agency: OllieThe different levels of impact of brand strategyThe difference between business and brand strategyHow you should not alter the business based on brand strategyHow we tend to look at companies success from a narrow perspectiveHow smaller companies have less layers of strategyHow a lot of 'meaning' and purpose in companies can be a placebo effectThank you so much for listening. If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform 
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com