Tom Roach - The wrong and short of it

In this show, I chat with the amazing Tom Roach. A marketing strategist with loads of experience at some of the world's best advertising agencies.- The wrong and short of it article- Tom's blog (check out the other amazing articles too)- The original book by Binet & Field, the long and short of it- Tom's currently working at JellyfishIf you want to stay up to date, please subscribe on Substack. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com