#100: Star Alliance's Latest Loyalty Insights, Ideas and Innovation

As the world's first ever airline alliance, the https://www.staralliance.com/en/home (Star Alliance) is an extra-ordinary example of how global partnerships can be created to ensure a compelling, consistent and seamless experience for airline customers and earn their loyalty. With the alliance about to celebrate its 25th anniversary, I was delighted to learn some fascinating insights from their group Director of Loyalty, https://www.linkedin.com/in/renatoramos/ (Renato Ramos) who shares some superb ideas from his years of global airline loyalty experience. We discuss the evolution of loyalty for airlines in a pandemic and post-pandemic world, including the importance of non-airline partnerships, the challenge and opportunity to extend airline loyalty programmes to leisure travellers, as well as innovative possibilities such as cash back and pre-paying for loyalty points. Show Notes: 1) https://www.linkedin.com/in/renatoramos/ (Renato Ramos ) 2) https://www.staralliance.com/en/home (Star Alliance ) 3) https://loyaltylobby.com/2021/03/21/star-alliance-launches-center-of-excellence-in-singapore/ (Star Alliance Innovation Hub Announcement) 4) https://businessandfinance.com/the-first-bank-of-starbucks/ (Starbucks as a Banking proposition )