#103: Movies, Music and Sport - Passion Points to Drive Loyalty

Film, music and games are all assets that loyalty programme owners can leverage to drive emotional engagement with members. In this episode, I summarise my previous interview with film partnerships expert https://www.linkedin.com/in/tomsuggbrandculture/ (Tom Sugg), who explains how to leverage the power of the world's most popular entertainment brands as partners to engage your customers around their passion points. Show Notes: 1) Brand Culture 2) Tom Sugg 3) https://podcasts.apple.com/ie/podcast/20-leveraging-customer-passions-for-your-loyalty-programme/id1477471222?i=1000464075455 (Let's Talk Loyalty #20 - )Leveraging Customer Passions to Drive Loyalty