#104: Australian Loyalty Expertise with Sarah Richardson, Founder of the Australian Loyalty Association

Today's episode is a summary of my interview with Sarah Richardson, Founder of the https://www.australianloyaltyassociation.com/ (Australian Loyalty Association). In our original interview, Sarah had showcased the impressive loyalty marketing industry in Australia, so this short summary highlights some of the amazing things I learned from her expertise in that market. Sarah now runs a boutique loyalty consultancy firm called https://www.sciensa.com.au/ (SCIENSA), advising on loyalty strategy and helping programme owners measure and improve the value of their loyalty programmes. Listen and learn for a masterclass in the Australian loyalty market. Show Notes: 1) https://www.linkedin.com/in/sarah-e-richardson-47852155/ (Sarah Richardson) 2) https://podcasts.apple.com/ie/podcast/21-loyalty-lessons-from-australia/id1477471222?i=1000464757192 (Let's Talk Loyalty - Episode 21)