#107: Using Loyalty Levers for a Higher Purpose

My favourite loyalty stories are programs or platforms that serve a higher purpose that benefit us as people as well as the companies we are customers of. In episode 23 of https://letstalkloyalty.com/ (LetsTalkLoyalty), I was thrilled to meet https://www.linkedin.com/in/danielgipple/ (Dan Gipple), who is the founder of a loyalty platform called “Better Points” that uses loyalty psychology and mechanics to change consumer behaviour such as improving their health. I had met Dan through an inspiring story that the BBC did on a loyalty programme in Italy called Bella Mossa – a programme designed by the city of Bologna to address the problem of pollution. Listen to learn a summary of key insights on human behaviour and the psychology of consumer loyalty and some fascinating programmes that serve an even "higher purpose". Show Notes: https://podcasts.apple.com/ie/podcast/23-dan-gipple-on-leveraging-loyalty-psychology-to-drive/id1477471222?i=1000466139684 (Episode #23 of Let's Talk Loyalty ) https://www.youtube.com/watch?v=_xGDS7EEPOkandfeature=emb_logo (BBC News) - Clip featuring the city of Bologna's loyalty programme. https://www.youtube.com/watch?v=_xGDS7EEPOkandfeature=emb_logo (Bella Mossa) - Using Rewards to incentivise citizens of Bologna to drive less frequently, https://www.linkedin.com/in/danielgipple/ (Dan Gipple). https://www.betterpoints.ltd/ (Better Points Platform. )