#148: B2B Loyalty and Case Studies (Short Show Summary)

This episode is a short summary of my conversation with Dhttps://www.linkedin.com/in/david-cox-381bba121/ (r David Cox), a loyalty practitioner who also boasts a PhD in loyalty marketing. Based on the success and awards he has achieved for clients such as IBM, he shares what key tools he and his company https://www.motivforce.com/ (Motivforce) have used to drive such powerful commercial results. He also discussed the key loyalty trends that were emerging as a result of Covid-19. Listen for my short summary of episode #43 of "Let's Talk Loyalty". Show Notes: 1) https://www.linkedin.com/in/david-cox-381bba121/ (David Cox )- CEO of https://www.motivforce.com/ (Motivforce) 2) https://letstalkloyalty.com/audio/43-loyalty-marketing-in-b2b-concepts-post-covid-dr-david-cox/ (Let's Talk Loyalty Episode 43 )