#168: Shell Shares Key Insights for it's award-winning UK & China Programmes (Show Summary)

As one of the world's largest retailers, https://www.shell.com/ (Shell) is a well-known for its fuel stations and increasingly its convenience stores around the world, and it operates loyalty programmes in twenty-one of the countries it trades in. With this global perspective, it was fascinating to chat with https://www.linkedin.com/in/pavel-los-85518989/ (Pavel Los), Shell's Global Loyalty Manager about their latest launch in the UK market - a points-free programme called Go+, as well as their strategy in China and his view on loyalty coalitions. This short show summarises everything I learnt from this episode of http://letstalkloyalty.com/ (Let's Talk Loyalty). Show Notes: 1) https://www.linkedin.com/in/pavel-los-85518989/ (Pavel Los) - Global Loyalty Manager Shell 2) https://www.goplus.shell.com/en-gb/ (Shell Go+) - Shell's UK Loyalty Programme 3) https://www.shellsmart.com/smart/index.html?site=mo-en (Shell Clubsmart) - China 4) Let's Talk Loyalty Episode 53 - Interview with Pavel Los, Shell