#172: Vodafone's Very Me Programme - Partnerships Loyalty Strategy (Short Show Summary)

https://www.vodafone.co.uk/my-vodafone-account/vodafone-apps/vodafone-veryme-rewards?icmp=uk~1_consumer~topnav~2_why_vodafone~3_more_to_love~1_veryme_rewardsandlinkpos=topnav~1~2~3~1 ("Very Me Rewards") was launched by one of the UK's top telecommunications companies in 2018, as a non-points-based programme, instead leveraging partnerships and "share-able" rewards, to create an award-winning customer loyalty proposition. Listen to discover how Vodafone's "Very Me Rewards" is building loyalty in this ultra-competitive sector in the UK. Show Notes: 1) Let's Talk Loyalty Episode 55 - https://letstalkloyalty.com/audio/55-vodafone-uks-loyalty-programme-very-me-rewards-with-camilo-courtenay/ (Vodafone UK's Very Me Rewards Programme )