#227: Measuring the Value of Loyalty Marketing Investment with Epsilon

How do you measure and prove the value of your investment in loyalty marketing? In this episode, we are joined by https://www.linkedin.com/in/brad-macdonald-ba66014/ (Brad Macdonald), Vice President of Loyalty Strategy at https://www.epsilon.com/us (Epsilon), who shares their approach to assessing the value of brands' investment in their loyalty marketing initiatives with an "a value led approach". We also announce a partnership with Epsilon together with Let’s Talk Loyalty launching a unique, personalized, and private https://letstalkloyalty.com/epsilon ("Loyalty Lab") every month for one lucky listener to have a chance to have the opportunity to work with Epsilon's experts for an independent review of your loyalty program and come away with some concrete ideas to help it perform better. Listen to this episode for more information on how to measure and multiply the value of your loyalty program. Show Notes: https://www.linkedin.com/in/brad-macdonald-ba66014/ (Brad Macdonald) https://letstalkloyalty.com/epsilon (Epsilon Loyalty Lab) Time Stamps: 03:12 - Brad’s Favorite Loyalty Program 07:35 - The current landscape for loyalty marketers 11:07 - How Epsilon measures the value of the loyalty program 26:49 - Epsilon Loyalty Lab