#230: The Boots Iconic "Advantage" Programme in the UK Celebrates Its 25th Birthday

When it comes to loyalty programmes in the UK, the gold standard programme that consumers say they love the most is often the https://www.boots.com/advantage-card (Boots Advantage Program). 2022 marks the 25th anniversary of this iconic programme, so "Let's Talk Loyalty" was delighted to be joined by https://www.linkedin.com/in/hollie-mclellan/ (Hollie McLellan), Head of Customer Marketing and Loyalty for https://www.boots.com/ (Boots) UK, to discuss the company's latest innovations and initiatives. Join us to hear this masterclass in loyalty marketing, showcasing their new "Beauty Club" which features content marketing as a new loyalty driver, as well as their new "Price Advantage" proposition, and their exciting tests with gamification and subscription strategies. Boots UK is truly an iconic retail brand so don't miss this exclusive opportunity to learn how their Advantage Program is changing and innovating for the future. Show Notes: https://www.boots.com/ (Boots UK) https://www.boots.com/advantage-card (Boots Advantage Program) https://www.boots.com/beauty (My Beauty) https://www.boots.com/shopping/bootsxsignup (Boots X) https://www.linkedin.com/in/hollie-mclellan/ (Hollie McLellan) Time Stamps: 03:26 - Hollie’s Favorite Loyalty Program 07:18 - History of the Advantage Program 10:07 - Approximate numbers of members of Boots Advantage Program in the UK 11:12 - Points reward elements 12:52 - How staff embrace and execute the program very well 14:39 - My Beauty 17:58 - Contents as a big part of the future 24:19 - Price Advantage Proposition 35:18 - What we can expect coming up next with Boots