#237: Del Yeah Rewards: Del Taco's Key Component for Business Growth

https://deltaco.com/ (Del Taco) is the world's second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth. In this episode of Let’s Talk Loyalty, https://www.linkedin.com/in/erinlevzow/ (Erin Levzow) joins us to share her industry-leading insights and ideas from their "Del Yeah!" program which has already won prestigious awards - including B2C app of the year and the Gold Award for Loyalty Strategy. Learn how Del Taco has created such a compelling mobile app featuring Del Yeah! Rewards to truly attract and retain its customers. This episode is sponsored by Cheetah Digital. Show Notes: https://deltaco.com/ (Del Taco) https://deltaco.com/delyeahrewards (Del Yeah! Rewards) https://www.linkedin.com/in/erinlevzow/ (Erin Levzow) Time Stamps: 03:00 - Erin’s favorite Loyalty Program 10:15 - Del Taco's Context 11:22 - Del Taco’s Loyalty Program Concept 17:30 - Membership figures for Del Taco’s programs 18:34 - Pareto Principle perspectives 22:40 - Erin's knowledge gained while working in Las Vegas 31:03 - Replatforming Del Taco’s program 34:53 - Del Yeah Rewards' future priorities 40:15 - Del Yeah Rewards Perspective on Metaverse