#239: Hong Kong's Leading Loyalty & Lifestyle Platform - Yuu Rewards

https://www.yuurewards.com/ (Yuu Rewards) is a leading loyalty program launched in Hong Kong in 2020 which prides itself on its innovative digital-first strategy. Created initially as a coalition programme, Yuu Rewards has proven to be a compelling proposition for the digitally-savvy consumers that Asia is renowned for. Now two years old, I’m today joined for a second conversation about Yuu Rewards by COO Mark Sage, who explains how the programme has grown, offering compelling new services, and is now firmly established as a market-leading super-app with numerous new and exciting benefits to users – such as industry-leading ecommerce capabilities at its core. In this conversation, we also discuss the power of *collectibles* as a tool to build consumer loyalty and engagement both online and offline. Show Notes: https://www.yuurewards.com/ (Yuu Rewards) https://www.linkedin.com/in/marksage/ (Mark Sage) https://www.yuurewards.com/en/node/26716 (Yuu To Me) https://www.youtube.com/watch?v=DSd3ArMmIOw (Yuu To Me Ad) https://letstalkloyalty.com/61/ (#61: Yuu Rewards, Hong Kong's New Coalition Programme) Time Stamps: 02:29 - Mark’s favorite loyalty program 05:43 - The most significant change in recent months. 09:40 - Yuu Rewards' technical evolution journey over time. 19:35 - Using collectibles to engage consumers both online and offline 33:20 - Mark's thoughts for future industry trends