#244: IAG Loyalty - Powerful Propositions in Turbulent Times (Short Summary Show)

In this summary episode, we discuss our key learnings from our conversation in early 2021 with the CEO of https://iagloyalty.com/en/ (IAG Loyalty Limited), the company that operates "Avios" - the loyalty currency of the five airlines of the IAG airline alliance. https://www.linkedin.com/in/adam-daniels-08a3662/ (Adam Daniels) shared some of the extraordinary changes in consumer behaviour that evolved as a result the global pandemic, with dramatic increases in non-travel engagement such as online shopping, and the success of new propositions driving emotional loyalty at this particularly challenging time for all airlines and their loyalty programmes. Show Notes: 1) https://www.linkedin.com/in/adam-daniels-08a3662/ (Adam Daniels) Chief Executive Officer 2) https://iagloyalty.com/en/ (IAG Loyalty) 3) https://letstalkloyalty.com/96/ (#96: IAG Loyalty Shares New Trends including eStore, new Banking Propositions and Employee Loyalty)