#249: UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth

In today’s hyper-competitive environment, telecommunications companies around the world are increasingly looking to customer loyalty mechanics to grow and succeed. https://www.etisalat.ae/en/index.jsp (Etisalat), headquartered in the UAE is the most valuable brand across all consumer categories in the Middle East and Africa, with a market valuation of over $41b. The Group recently rebranded to https://eand.com/en/etisalat-uae.jsp (eand) as part of its strategy for constant evolution and innovation, which includes a long and impressive history of developing propositions focused on driving customer loyalty. In today's podcast, Let's Talk Loyalty is joined by https://www.linkedin.com/in/antonioricciardi/ (Antonio Ricciardi), SVP Consumer Intelligence and Engagement at Etisalat by eand, who's responsible for leading their https://www.etisalat.ae/en/c/mobile/smiles.jsp (Smiles Program), and he shares their learnings as they evolve from simple loyalty concepts to become a compelling consumer marketplace achieving even greater customer engagement and loyalty. Show Notes: 1) https://www.linkedin.com/in/antonioricciardi/ (Antonio Ricciardi) SVP Consumer Intelligence and Engagement at eand 2) https://www.etisalat.ae/en/index.jsp (Etisalat by eand) 3) https://eand.com/en/etisalat-uae.jsp (eand) 4) https://www.etisalat.ae/en/c/mobile/smiles.jsp (Smiles Program)