#251: Digital Transformation with RSVP Rewards from the Sandman Hotel Group

One of Canada's best kept secrets, Northland Properties is a family business that operates an impressive portfolio of businesses including restaurants, resorts, sports teams and hotels! In 2021, the https://www.sandmanhotels.com/ (Sandman Hotels) within the Group completed a dramatic digital transformation of their loyalty program, and in this episode, I'm joined by https://www.linkedin.com/in/fionamcfaul/ (Fiona McFaul), the Vice President of Marketing and Loyalty for the Sandman Group who shares their journey one year on from launching their RSVP Rewards program. Show Notes: 1) https://www.linkedin.com/in/fionamcfaul/ (Fiona McFaul), Vice President of Marketing and Loyalty for the Sandman Group 2) https://www.sandmanhotels.com/ (Sandman Hotels) 3) https://www.sandmanhotels.com/rsvp-rewards (Sandman RSVP Rewards program)