#254: Loyalty Innovation in the Railway Industry

Today's episode discusses the increasing need for customer loyalty in the railway industry for the first time! https://www.renfe.com/es/es (Renfe) is the leading train company in Spain, carrying over 500 million passengers a year and at 80 years old, they are facing new challenges as a business, with increasing competition not only from cars and flights as in the past, but also now from two new rail operators. Our interview is with https://www.linkedin.com/in/javier-marin-martinon/#experience (Javier Marin Martinon), Chief Commercial, Loyalty, and Customer Officer, who shares some great ideas that Renfe has already launched for members of its loyalty program – designed to be simple and exciting to understand even when they are sometimes quite difficult behind the scenes to deliver! A great case study and an example of how to learn about loyalty from other industries to create compelling strategies for your own business needs. Show Notes: 1) https://www.linkedin.com/in/javier-marin-martinon/#experience (Javier Marin Martinon), Chief Commercial, Loyalty, and Customer Officer 2) https://www.renfe.com/es/es (Renfe) 3) https://www.renfe.com/es/es/viajar/tarjeta-mas-renfe/que-es (Más Renfe)