#266: "Sleep Number" Leverages Loyalty to Drive Advocacy

Today's episode features an award-winning loyalty program for people who value an exceptional night’s sleep! https://www.sleepnumber.com/ (*Sleep Number*) is a 35-year-old retail brand that achieved revenues in excess of $1.85 Billion in 2021. The company operates over 650 stores in 50 states in North America, and seems to be going from strength to strength! In this episode, we discuss their https://www.sleepnumber.com/inner-circle/login (Inner Circle Rewards program) and its role in driving customer advocacy. Our guest is https://www.linkedin.com/in/lisa-erickson-2b96233/ (Lisa Erickson), Sr. Director of CRM and Loyalty, who shares her vision of leveraging loyalty to create an army of advocates, using gamification, social sharing, and digital and traditional channels to connect with her members and help them live their best lives, by helping them enjoy a great night’s sleep. Show Notes: 1) https://www.sleepnumber.com/ (Sleep Number) 2) https://www.sleepnumber.com/inner-circle/login (Inner Circle Rewards) 3) https://www.linkedin.com/in/lisa-erickson-2b96233/ (Lisa Erickson)