#267: Floor & Decor Shares the "Pro Premier Rewards" Program

Today’s episode of Let's Talk Loyalty features another huge US retail success story! https://www.flooranddecor.com/ (“Floor and Decor”) is one of the country’s leading flooring retailers and it has also been recognized as one of Fortune’s 100 fastest-growing companies. We are joined by https://www.linkedin.com/in/matt-goldberg-10891920/ (Matt Goldberg), who shares with us the insights behind the https://www.flooranddecor.com/pro-premier-rewards.html (Pro Premier Rewards) program – a loyalty strategy that has been designed to deliver powerful benefits to their community of flooring professionals nationwide, with a vision of continually growing their share of wallet with this key segment. Listen to enjoy a masterclass in the pillars needed to drive emotional loyalty in the intensely competitive retail sector for home improvements. Show Notes: 1) https://www.flooranddecor.com/ (Floor and Decor) 2) https://www.flooranddecor.com/pro-premier-rewards.html (Pro Premier Rewards) 3) https://www.linkedin.com/in/matt-goldberg-10891920/ (Matt Goldberg)