#268: Lessons from the Loyalty Science Lab - Short Summary Show

The https://loyaltysciencelab.medium.com/ (Loyalty Science Lab) works with loyalty industry leaders to identify and research commercially important concepts that drive loyal customer behaviour. Today's short show summarises some of our key learnings from our interview with https://www.linkedin.com/in/yupingonline/ (Professor Yuping Liu-Thompkins) who creates and publishes her loyalty research in top marketing and advertising journals. Listen to learn some of the exciting insights from her research, which will be fascinating to anyone working in the industry. Show Notes: 1) https://www.linkedin.com/in/yupingonline/ (Yuping Liu-Thompkins )- Founder and Director of Loyalty Science Lab and Professor of Marketing, Old Dominion University 2) https://loyaltysciencelab.medium.com/ (Loyalty Science Lab) 3) https://letstalkloyalty.com/122/ (Full interview with Yuping Liu Thompkins )