#269: HEMA's Heritage and Values Drive Customer Loyalty

Today’s episode features another retail success story, this time from a much-loved Dutch brand called https://www.hema.nl/ (HEMA). With an incredible heritage of almost 100 years, HEMA's approach to business showcases some of the key principles that drive customer loyalty – values like simplicity, consistency, and fairness. Joining today’s show to share her insights on how this retailer earns so much customer loyalty from its customers is https://www.linkedin.com/in/karlijnvdberg/ (Karlijn Van Den Berg), HEMA's Loyalty and CRM Manager, based in the Netherlands. Show Notes: 1) https://www.linkedin.com/in/karlijnvdberg/ (Karlijn Van Den Berg) 2) https://www.hema.nl/ (HEMA )