#275: Gamification Guru Explains Psychological Drivers of Engagement

This exciting episode features the author of a fascinating book called https://yukaichou.com/gamification-book/ (“Actionable Gamification”) by https://www.linkedin.com/in/yukaichou/ (Yu-Kai Chou). Yu-kai is one of the earliest pioneers of gamification and is a regular keynote speaker and lecturer on gamification at organizations including Stanford University, Google, Tesla, and Boston Consulting Group, among others. Yu-Kai's insights came from many years as a gamer and realizing the strategic value that the best games offer to their players. His “https://yukaichou.com/gamification-examples/octalysis-complete-gamification-framework/ (Octalysis Framework)” has become the bible for many brands who aspire to the extra-ordinary levels of engagement that true gamification can achieve. Listen to enjoy this masterclass in gamification and how it applies to us as loyalty marketing professionals. Show Notes: 1.) https://www.linkedin.com/in/yukaichou/ (Yu-kai Chou) 2.) https://yukaichou.com/gamification-examples/octalysis-complete-gamification-framework/ (Octalysis Framework) 3.) Get the Actionable Gamification book by Yu-kai Chou https://www.amazon.com/dp/B00WAOGY4U?ref_=cm_sw_r_kb_dp_5Xp8AbCX8Q1P0andtag=kpembed-20andlinkCode=kpe (here) 4.) https://metablox.co/ (Metablox)