#282: Ultamate Rewards from Ulta Beauty - A Key Differentiator in a Competitive Sector

https://www.ulta.com/ (Ulta Beauty) is the largest beauty retailer in the United States, operating over 1,300 stores across 50 states. With over 38 million members, their "https://www.ulta.com/myaccount/learnmore_template.jsp?page=benefits (Ultamate Rewards)" program is one of the key drivers of their continued success. This industry-leading loyalty program is enjoyed and appreciated by customers and company executives alike, so in today's episode we were delighted to learn about it from https://www.linkedin.com/in/nicole-phillips-bernhardt-a2452b1b/ (Nicole Bernhardt), the Head of Ultamate Rewards. Listen to hear Nicole share the importance of understanding the consumer to deliver a meaningful loyalty program, as well as the value of engaged field associates to drive their loyalty program adoption. Show Notes: 1.) https://www.ulta.com/ (Ulta Beauty) 2.) https://www.linkedin.com/in/nicole-phillips-bernhardt-a2452b1b/ (Nicole Bernhardt, Head of Ultamate Rewards at Ulta Beauty) 3.) https://www.ulta.com/myaccount/learnmore_template.jsp?learnMoreAccordion=trueandpage=benefits (Ultamate Rewards) 4.) https://corporate.target.com/article/2022/02/ulta-beauty-at-target-update (Ulta Beauty at Target)