#285: Optimising Email Campaigns with AI and Machine Learning Insights

How well do you optimize your email campaigns to drive your customer loyalty? In this episode, we are joined by https://www.linkedin.com/in/sondrewassas/ (Sondre Wassås), Partner at https://www.cpm.no/smarter-email/ (CPM Analytics), who has run loyalty programs for some of the best- known retailers in Scandinavia. Sondre believes it's increasingly important to move beyond the basics of personalization, segmentation and A/B testing and find powerful new ways to optimize your loyalty programme newsletters using the latest analytics. Listen to hear https://www.linkedin.com/in/sondrewassas/ (Sondre) explain his innovative approach to analysing email newsletters, to find insights that can drive dramatic improvements in your email marketing campaigns. Show Notes: 1. https://www.linkedin.com/in/sondrewassas/ (Sondre Wassås) 2. https://www.cpm.no/ (CPM Analytics) (Norwegian Home Page) 3: Smarter Email Insights (In English)