#310: Lessons from New Zealand's Phil Devlin - Loyalty Expert (Short Summary Show)

New Zealand is a small country punching WAY above its weight in the loyalty industry, with over 95% of Kiwi consumers enrolled in at least one programme, so it was incredibly exciting to meet one of the country's leading loyalty experts in 2021 - https://www.linkedin.com/in/phil-devlin-765b087/ (Phil Devlin). In this short summary show, I review his fascinating career which includes Air New Zealand, Qantas, and Countdown Supermarkets as well as some of the key lessons I learnt from our conversation. Across his entire loyalty career, Phil has created clear and compelling loyalty concepts both independently and with partners, with a focus on simplicity, transparency, and integrity, so listen to learn his latest ideas on what was important to consumers in 2021 and remains true today. Show Notes: 1) https://www.linkedin.com/in/phil-devlin-765b087/ (Phil Devlin) https://www.countdown.co.nz/ (2) Countdown New Zealand) 3) https://letstalkloyalty.com/153/ (LTL Episode 153: New Zealand Loyalty Expert Shares Exciting Airline and Grocery Loyalty Insights)