#333: Building Customer-Centric Brands, Sustainability and Loyalty in the UAE

This interview of "Let's Talk Loyalty" features a marketing thought leader based here in the UAE, sharing her perspectives on driving customer loyalty. https://www.linkedin.com/in/mariagedeon/ (Maria Gedeon) is a retail, destinations, and entertainment executive, with 20 years of experience building global brands here in the Middle East and North Africa. Maria is also a Board Member of the Marketing Society, and she has worked on a number of high-profile loyalty programs here in the UAE. Listen to hear Maria's passion for brands and sustainability, as well as her belief in the importance of “Customer Performance Indicators” - a fascinating change of focus and an idea that is relevant for loyalty marketers worldwide. Show Notes: 1) https://www.linkedin.com/in/mariagedeon/ (Maria Gedeon) 2) https://gedeonmohr.com/ (Gedeon Mohr and Partners) 3) https://hbr.org/2020/04/the-most-important-metrics-youre-not-tracking-yet (Article: The Most Important Metrics You’re Not Tracking (Yet))