#337: Panera Bread Shares Subscription Insights - Its Powerful, Disruptive Approach to Customer Loyalty (Short Summary Show)

Key insights from https://www.linkedin.com/in/meenakshi-nagarajan-9956b5/ (Meenakshi Nagarajan), SVP, Recurring Revenue and Loyalty from https://www.panerabread.com/en-us/company/our-history.html (Panera Bread), a US bakery chain of over 2,000 cafes and one of the restaurant industry’s largest loyalty programmes. In early 2020, Panera Bread dramatically changed the loyalty industry with a disruptive subscription proposition, offering unlimited coffee for just $8.99 a month. https://www.linkedin.com/in/tom-peacethe-loyalty-people/ (Tom Peace), from https://www.theloyaltypeople.global/ (The Loyalty People), shares his thoughts on this innovative approach to QSR customer loyalty, several years ahead of other brands who are only now looking at a subscription based model. Hosted by Tom Peace. Show Notes:- 1) https://www.linkedin.com/in/meenakshi-nagarajan-9956b5/ (Meenakshi Nagarajan) 2) https://www.panerabread.com/en-us/company/our-history.html (Panera Bread ) 3) https://letstalkloyalty.com/169/ (#169: Panera Bread Shares Subscription Insights - its Powerful, Disruptive Approach to Customer Loyalty.)