#339: Unlocking Irrational Loyalty

This episode explores loyalty from a strategic marketing perspective – learning what drives loyalty as an outcome and as a feeling, rather than any one particular loyalty programme. Our guest is https://www.linkedin.com/in/jason-foo-11032/?originalSubdomain=uk (Jason Foo), the Founder and CEO of London-based agency https://www.bbdperfectstorm.com/ (BBD Perfect Storm), which specializes in brand and culture transformation, with a goal of unlocking “irrational loyalty” for its clients from their customers. Jason is also a Global Board Director and Treasurer of the Marketing Society, a Marketing Fellow and is on the Advisory Board of the Alliance of Independent Agencies. Listen to enjoy Jason's insights and loyalty strategy inspiration, with a healthy dose of mischief. Hosted by Paula Thomas. Show Notes: 1) https://www.linkedin.com/in/jason-foo-11032/?originalSubdomain=uk (Jason Foo) 2) https://www.bbdperfectstorm.com/ (BBD Perfect Storm)