#342: Helping Customers Choose Better - SAQ Shares Powerful Results Selling Wines, Beers and Spirits in Canada

This episode features a truly inspirational customer relationship program from Quebec in Canada. https://www.saq.com/fr/100-ans (SAQ) is a retail brand, selling wines, beers and spirits from 3,700 suppliers from 80 countries. It is one of the best examples we have seen of using customer data in a way that’s equally meaningful to both customers and the business, which is owned by the Government of Quebec. Joining this episode to explain all about the “https://www.saq.com/fr/saqinspire (Inspire)” program is https://www.linkedin.com/in/nevine-baracat-ab6566b/ (Nevine Baracat), the CRM and brand lead for SAQ in Quebec, who explains how they have transformed their business from a traditional store to a digitally-enabled relationship which truly helps their customers “choose better”. Listen to enjoy the discussion with Nevine Baracat from SAQ, with thanks to our friends in https://loyalty.comarch.com/ (Comarch). Hosted by Paula Thomas. Show Notes: 1) https://www.linkedin.com/in/nevine-baracat-ab6566b/ (Nevine Baracat) 2) https://www.saq.com/fr/100-ans (SAQ) 3) https://www.saq.com/fr/saqinspire (SAQ: Inspire Program) 4) https://loyalty.comarch.com/ (Comarch)