#362: Discovery Vitality: Behavioural Change Programme is resulting in Healthier Lifestyle through Generous Rewards

https://www.linkedin.com/in/celeste-williams-b4989120/ (Celeste Williams) is Head of Marketing for https://www.discovery.co.za/vitality/how-vitality-works (Vitality) South Africa. Celeste shares generous performance statistics on how this leading programme changes behaviour of its members. With over 40 million members worldwide in 40 countries, Vitality is a well known brand in the Healthcare industry. Through this interview, we learn how innovation, gamification and a relentless focus on a shared value model reframes the term ‘loyalty’ and can prove engaged members live longer. https://www.discovery.co.za/portal/ (Discovery) has a high performance culture which lives the Vitality way and this shines through in how Vitality rewards its engaged members so handsomely. Show Notes: 1) https://www.linkedin.com/in/celeste-williams-b4989120/ (Celeste Williams) 2) https://www.discovery.co.za/portal/ (Discovery) 3) https://www.discovery.co.za/vitality/how-vitality-works (Vitality Rewards) 4) https://twitter.com/Vitality_SA (Vitality: Twitter) 5) https://www.instagram.com/vitalitysa_/ (Vitality: Instagram)